Grandin Advertising Agency Building, c. 1912
Loading...
Authors
Issue Date
Type
Image
Language
En
Alternative Title
Abstract
Description
Postcard showing a photo of the Grandin Advertising building, c. 1912. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. Grandin Advertising was a company he founded to handle the advertising business of the Post Company, in some years over $1,000,000 per year. This building also housed the Postum Company Administrative Offices. Post was accused of founding Grandin in 1903 to circumvent commissions paid to other advertising agencies.
Written on back:
Caption on front: "There is a Reason" Co. Battle Creek, Mich.